A Whole New World


A SHORT VIDEO INTRODUCTION

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Before I embarked on this module, I had rather elementary understanding of how the internet works.
To me, it was mainly about research and social media.
But over the course of the past 2 weeks, I came to understand that it was much more than that.
The way we use the internet, especially our social media, can indirectly affect our careers.

I learnt about multiple online identities, which was a totally new concept to me.
It would seem that while we were using the internet nonchalantly,
we were leaving footprints behind us that can eventually come back to haunt us.
In this generation, since the avoidance of internet use is near to impossible,
the only way to solve that issue is to be careful about the actions we take online.

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Below is a short assessment of how I used the internet before and after this module.Screen Shot 2015-11-20 at 11.29.03 PMScreen Shot 2015-11-20 at 11.31.08 PM

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I also learnt about the importance of having a professional image.
It defines how our employers and co-workers look at us.
Other than the use of professional sites such as LinkedIn and PathBrite,
one aspect that’s often overlooked would be the use of personal social media accounts.

Because our information is easily accessible, all our hard work would be
for naught if we don’t take care of the backend issues.
We need to shape our digital identity to one that can be a stepping stone for us.
Below are some measures I undertook to improve my professional image on social media.
Good management of our digital profiles is not always about doing a clean-up of
all the old posts but rather, it is managing it to be an advantage.

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MY SOCIAL MEDIA PLATFORMS

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FACEBOOK

Screen Shot 2015-11-20 at 11.58.02 PM
I tweaked with my security settings on my personal Facebook account.
In the near future, I will be setting up a “Business” page to showcase and brand myself.
In that way, I will be using Facebook to improve my networking.

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TWITTER

A new account was set up.
I will be using this account to communicate and share marketing-related subjects and ideas.

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LINKEDIN

Screen Shot 2015-11-21 at 12.08.07 AM
After realising the importance of it, I started a LinkedIn account and
started to network with others of the same interests.
Of course, as I am still a student at the current moment, there are limitations
to how much I can expand my connections.
Since I’m in Marketing, I believe that the use of this platform will be useful.

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WORDPRESS

I started the use of a blogging website (WordPress) to share my thoughts initially
as a requirement of the module. Through it, I improved my writing skills,
research efficiency and use of media tools.
I will be continuing to blog and share my thoughts so my network
can know what I have to offer.

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In the future, I will continue to improve my current social media platforms.
The module had imparted ideas on how to better manage my profile and how to
shape it to be an advantage to me, career-wise. When the time is right, I will also be
venturing onto other platforms such as Google+ and PathBrite.

Whenever possible, I’ll use these accounts to create networks for my career.
I used to shy away from online discussions but I now see the need for it and how
the views and comments from others can help me improve myself.

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MY AFTERTHOUGHTS

Because I am venturing into the marketing sector,
I see a greater need for me to be seen as a professional individual.
These platforms, if used wisely, can help me achieve that goal.
I must say that after this module, I have more confidence in using my
social media profiles to shape a professional image.
This is definitely something I want to do for my future career as a marketing professional.

For my future modules, I will also use the research skills I obtained.
It isn’t as easy as just obtaining information off the web.
I need to check the authenticity and validity of it.

The learning isn’t over.
It only just begun.

Reflective Summary (The Origins Of The Internet)

freeinformation
(Source: Google Images)

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Comment 1: Andrea Mensono
Comment 2: Jasmine Tan

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In my previous post, I discussed the need for information to be freely available in order to advance
the impartation of education and societal progress. I also wrote on the various reasons why content
producers need to establish a paywall. I came to the conclusion that we can’t have the best of both
worlds in the current times. For marketers, the availability of information are the fundamentals towards
the development of a successful marketing strategy.

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Andrea brought up the topic of how grants are now possible to fund further research work.
Going back to the stance on how information should be freely shared,
I can’t help it but think that perhaps “grants” might be the way to go in the future. It might even pave
the way towards free information as funding will no longer be a problem.
In fact, the Obama Administration took that step towards open access information in 2013.
(The White House)

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(Source: The White House)

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Jasmine emphasized on the need for paywalls to be established as a means for economical growth.
It got me thinking about how “money for information” is a necessary system and the lack of it might
lead to a breakdown in terms of how the “producer-distributor-user” structure works.
It is exactly what the ACTA stated on how effective enforcement of IP rights is related to economic
growth. (ACTA) Hence, indiscriminate abolition of paywalls could lead to dire consequences.

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(Source: ACTA)

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Coming back to the issue of whether information should be shared or controlled,
both their posts had changed my thoughts slightly on the strangely symbiotic relationship
between information and money. There is no such a thing as “free information”.

To get one, the other must be given up.

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My research on open access while doing this post also revealed flaws in the open access
system to me. There is the presence of “predatory publishers” and they seemed to have found
a loophole in the system and exploited it. If this exploitation of the researchers were to continue
unabated, the legitimacy and quality of their manuscripts will be the one to suffer. (Nature)

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(Source: Nature)

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Our current information access system might be imperfect but time has proved its worth.
So for now, let us embrace it.

There’s no telling what the future holds.

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(370 Words)

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References

Anti-Counterfeiting Trade Agreement. (2012, October 1).
Retrieved November 12, 2015,
from http://www.laquadrature.net/files/tradoc_147937.pdf

Stebbins, M. (2013, February 22). Expanding Public Access to the Results of Federally Funded Research.
Retrieved November 12, 2015,
from https://www.whitehouse.gov/blog/2013/02/22/expanding-public-access-results-federally-funded-research
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Beall, J. (2012, September 12). Predatory publishers are corrupting open access.

The Origins Of The Internet

Sir_Tim_Berners-Lee2
(Source: Edited by Edward Ting)

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An open and free web was the basis for transfer and creation of knowledge.
-Tim Berners-Lee

The inventor of the internet stated the above line at the inaugural Knowledge Conference
in Dubai last year. (The National)
Before we delve deeper into the implications of having free information online, we need to
understand that the Internet was created based on the idea that it was to be open and free.
So if the original idea was for the free sharing of information,
why is it that we have to pay for online content? (The Drum)

In my previous post, I wrote about the dangers of information censorship and restriction.

ss
(Source: Topic 4)

If we want society to progress, then information needs to be freely shared. (Daily Reckoning)
I strongly believe that one of the key success factors for human progress is education.
Yet a high percentage of online knowledge content are locked behind paywalls. (The Drum)
With that being the case, progression will come to a halt if we were to allow that to continue.
For educators and students, the availability of information is of the utmost importance.
Education at its core is sharing. (Wiley, D., Green, C., & Soares, L. 2012)
When content producers freely share information, they are indirectly advancing progress.

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What we see these days though, is that we have to pay for information and knowledge.
It is an odd observation as distribution cost had gone down with the advent of
the internet and digitization. (Shockey, N., & Eisen, J. 2012)


(Source: YouTube)

While the video above is purely satirical, it does hold some truth.
It speaks of how capitalism had resulted in the control of knowledge and information.
But is capitalism evil?

Without monetary investments, academics and researchers will have a harder time advancing
the progress of knowledge and the sciences. (Shockey, N., & Eisen, J. 2012)
Without monetary profits, it will be a challenge for content producers and distributors to
continue with the production and distribution process.

What will happen if there is free sharing of Intellectual Property?
The Anti-Counterfeiting Trade Agreement (ACTA) states that “effective enforcement of
intellectual property rights is critical to sustaining economic growth across all industries and globally”.
This means that lack of enforcement might actually result in adverse economic implications.

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To decide if information should be controlled or shared is an issue not so easily resolved.
Even though information is critical to societal progression,
we cannot expect it to be free and yet progress further while facing the lack of funds.
The two are closely interlinked and not mutually exclusive.

Maybe someday, we’ll be able to fulfil the original purpose of the Internet.
And until that utopic day comes, we’ll just have to make do with the status quo.

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(446 Words)

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References

Shockey, N., & Eisen, J. (2012, October 25). Open Access Explained!
Retrieved November 11, 2015,
from https://www.youtube.com/watch?feature=player_embedded&v=L5rVH1KGBCY

Lepitak, S. (2013, April 12). 90% of online content to be held behind paywalls in three years media company survey suggests.
Retrieved November 11, 2015,
from http://www.thedrum.com/news/2013/04/12/90-online-content-be-held-behind-paywalls-three-years-media-company-survey-suggests

Wiley, D., Green, C., & Soares, L. (2012, February 1). ERIC – Dramatically Bringing down the Cost of Education with OER: How Open Education Resources Unlock the Door to Free Learning, Center for American Progress, 2012-Feb.
Retrieved November 11, 2015,
from http://eric.ed.gov/?id=ED535639

Badam, R. (2014, December 7). World Wide Web inventor makes plea to keep internet free and open.
Retrieved November 11, 2015,
from http://www.thenational.ae/uae/technology/world-wide-web-inventor-makes-plea-to-keep-internet-free-and-open

Bowman, J. (2012, April 3). How the Speed of Information Has Affected Human Progress – Daily Reckoning.
Retrieved November 11, 2015,
from http://dailyreckoning.com/how-the-speed-of-information-has-affected-human-progress/

Anti-Counterfeiting Trade Agreement. (2012, October 1).
Retrieved November 11, 2015,
from http://www.laquadrature.net/files/tradoc_147937.pdf

Reflective Summary (Censorship On Social Media)

Censored
(Source: Google Images)

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Comment 1: Crystal Moh
Comment 2: Ong Tian Yi

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In my previous post, I wrote about the dangers of social media censorship and
how it takes away the freedom of speech and free access to information.
Marketing-wise, this removal of information leads to consumers being incapable of
making informed choices.
I believe that only when consumers have full access to information and knowledge of both the
positive and negative aspects of a product or service, can they make the right buying decision.

Crystal wrote about the issues pertaining to false information generation and how it can
mislead buying decision.
It got me thinking about the need for those targeted organisations to address the false information.
In which case, they might require information control and censorship in order to mitigate
any dangers that might arise as a result of it.

Tian Yi wrote about aggressive advertising and how it might lead to issues such as brand insecurity, revenge campaign, backlash from customers etc.
It would seem that if negative comments were left unchecked on their social media pages,
it would take root and result in a cascading effect where more negativity is generated.
In such cases, censorship might also serve to curb any potential problems from arising.

Both of them raised the topic of negative and false information which might be harmful
to the organisation.
In retrospect, I was wrong to insist that all information censorship is harmful.
If censorship is done properly and with the right intentions, it can help maintain the health
of the organisation.
Of course, I have to reiterate that censorship done with an intention to control information flow,
with the sole purpose of enforcing obedience and conformity is still a practice that cannot be condone.

Is censorship unethical when brought into the context of businesses?
It would seem that this is a line not so easily navigated.
When does censorship become wrong?
And when does it become an absolute necessity?
I believe that it all comes down to the intentions of censorship.

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(327 Words)

Censorship On Social Media

social-media-censorship
(Source: Google Images)

For now, let’s get a few definitions out of the way.

Free speech(noun): The right to express any opinions without censorship or restraint.
Censorship(noun): The system or practice of censoring books, movies, letters, etc

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CITY HARVEST CHURCH TRIAL

chc
(Source: Google Images)

For the past 5 years, a certain court case in Singapore had captured the attention of the masses.
Read about it here.
Type “city harvest church trial” in your search bar and many unbiased reports can
easily found online from state and independent publishers.
Yet despite the wealth of news anyone can retrieve from the internet,
it is strange that the church had chose to have their own news coverage on citynews.sg.
Their reason given was that they wanted to provide an unbiased report for their members.
UNBIASED.

Recently, the court convicted all the 6 accused and something interesting happened.
Deleted post by citynews.sg
After reading the above report, you will realise that the news disseminated to the church members
had been highly sanitised, unbalanced and CENSORED.
Even on their Facebook page, negative comments on their posts are regularly deleted.

Is this information censorship to enforce obedience and control?
Is there freedom of speech and common sharing of knowledge?

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INFORMATION CENSORSHIP

How-Many-People-use-the-Internet-in-2014
(Source: Google Images)

Internet Live Statistics

With high numbers of internet users and different social upbringing, it can be safely assumed
that there will surely be dissenters. But what happens when social media is controlled and
the people loses their voice to speak up or to share what they really think?

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Knowledge is power, and transparency is the remedy to the darkness under
which corruption and abuse thrives.
-Laura Neuman

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What happens when dissenters and opposing views are regularly purged?
Within the church mentioned above, the members only tend to hear the good parts.
Even state media had been censored on their social media site.
Censored and controlled information should not have a place in modern society.


(Source: YouTube)

When organisations perform information censorship, they basically take away the freedom
to explore fresh ideas and areas. The rest of the people also loses access to the information.
Progression is slowed or halted because conformity then becomes the norm.

Social media gave the people a place to voice out their thoughts when they couldn’t before in the
pre-internet era. Thus it would be reasonable to think that this ability to voice out your opinions on
social media would be well-accepted and be seen as a gateway to further societal progress.
If we are to progress, we need to be able to make better, informed choices.
And to do that, we need full access to information.

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Those who do not move, do not notice their chains.
-Rosa Luxemburg

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So is information censorship on social media ethical?
I think not.

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(440 Words)

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References

Twitter abuse: Easy on the messenger. (2014, January 24).
Retrieved November 9, 2015,
from http://www.theguardian.com/commentisfree/2014/jan/24/twitter-abuse-abusive-tweets-editorial?CMP=twt_gu

Greenwald, G. (2014, October 1). Why privacy matters.
Retrieved November 9, 2015,
from http://www.ted.com/talks/glenn_greenwald_why_privacy_matters

Kelion, L. (2013, October 7). UK jumps up internet scoreboard as digital divide grows.
Retrieved November 9, 2015,
from http://www.bbc.com/news/technology-24426739

Revis, L. (2015, July 22). Social Media & Censorship: Freedom of Expression and Risk.
Retrieved November 9, 2015,
from http://www.huffingtonpost.com/layla-revis/social-media-censorship-f_b_7837398.html

CHC slammed for ‘secrecy, culture of insecurity. (2015, October 23).
Retrieved November 9, 2015,
from http://www.singaporelawwatch.sg/slw/headlinesnews/71824-city-harvest-church-trial-what-the-judge-said.html#sthash.hDJPzKne.dpbs

Carter, J., Calland, R., Neuman, L., & Roberts, A. (2002, November 1).
Access to information: A key to democracy.
Retrieved November 9, 2015,
from https://www.cartercenter.org/documents/1272.pdf

Reflective Summary (How Professional Is Your Online Profile?)

speak_the_truth,-132008
(Credits: www.firstcovers.com)

Comment 1 – Easter Lim
Comment 2 – Guo Yixin

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In my initial post yesterday, I emphasised on the importance of our social media when it comes to
crafting our professional profile. A few of my peers questioned why I did not go in-depth on
the ways in which an authentic online professional profile can be developed.
Subsequently, discussions with Yixin and Easter coupled with those in my comments section
challenged me to rethink on a few issues that I did not cover or elaborate on yesterday.

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Reliability of Authenticity
When it comes to the creation of an authentic profile, there is the chance of having falsehood and
half-truths being mentioned inside their profile. How then can the recruiter verify?
We should always try to be truthful and honest in our profile instead of exaggerating unnecessarily.
If we are truthful, then we will be in a better position to withstand the heat of the workplace and meet the expectations.

Multiple Identities
Relating back to Topic 2, I discussed about the pros and cons on having multiple digital identities.
What happens when we attempt to create a professional profile?
What should we do to our personal identity? Do we destroy it?
Is it a case of “Is it either one or the other?”
What we need to do is make sure there is not too much of a discrepancy between the two.
Make sure that subsequent postings do not put us in a negative light.
Developing a professional profile does not mean we need to kill off other online personas.
Display positivity and truthfulness. There can be co-existence.

Good Branding
How do we brand ourselves?
The way I perceived it, personal branding and social media goes hand-in-hand.
Since employers tend to look at our social media, we need to do a proper cleansing
of it before we are in a position to create a professional profile.
No matter how well-crafted my LinkedIn profile looks,
it will all be for nothing if there are a lot of racy photos on my Instagram.
Creating a good impression on social media is the first step to developing
an authentic professional profile.

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Essence of it all
An authentic profile does not just apply to the digitised version of it.
It involves having the right character, mindset and attitude.
Thus I believe the true way to developing an authentic professional profile is by first looking at
ourselves and making sure we are really AUTHENTIC and PROFESSIONAL.

How Professional Is Your Online Profile?

social media
(Credits: Google)

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How professional is your online profile?
Modern recruiters are now using social media as a gauge when evaluating potential employees.
It is now an extra tool they can use to measure and recruit for the best employer-employee fit.
(Dokko, G., Wilk, S., & Rothbard, N. 2008)
“During formal processes like interviews, … candidates tend to tailor their answers to what they
think the interviewer wants to hear.” (Rouen, E. 2011)

Social Recruiting Survey
(Credits: Jobvite)
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In a survey done in 2014, it reveals that 93% of recruiters will review a candidate’s social profile.
This number may only get higher over time as more organisations begin to see the advantages this method brings.

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Creating a professional profile
With the advent of social media and ease of tracking an individual’s digital identity,
job candidates now need to take extra care in crafting their own personal profile.
Good personal branding has become increasingly important and critical as recruiters
now take a more active role in looking beyond the traditional CV and application documents.
Job candidates must now know how to promote and sell themselves on the desired platform. (Weiss, M. n.d.)

Below are a few key areas that the candidate need to take note of while
developing their professional profile.

-No controversial posts
-Create a positive image
-Have a good personal brand
-Promote and sell

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Negative Image
A poorly constructed online profile can lead to disastrous results and might even result in termination.
As the society become more tech-savvy, employers can now easily monitor their employee’s
online profile to check for controversial posts that may put the employee or the organisation in a poor light.

filipino-singaporeTTSH1
(Credits: Hardwarezone – Reference below)

In 2014, a nurse employed in a Singapore hospital was found to have made seditious remarks
and was subsequently terminated and charged in a Singapore Court.
http://bit.ly/1KZoLjI
http://bit.ly/1Ryz97o

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Personal experience at public shaming
On a personal note, I was previously employed as a civil servant.
I once succumbed to the temptation of shaming someone online despite not knowing the person.

fb
fb1
(Credits: Edward Ting)

6 hours and 154 shares later, I had a phone-call from the Public Affairs Department of my organisation.
They reprimanded and ordered me to remove the post.
For the next couple of months, I had to attend a few meetings to explain myself.
Needless to say, I had since learnt from this lesson.
What happened was that my image and reputation was affected.

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Conclusion
With social media becoming a huge part of our everyday lives,
we must be extra prudent in the content we post online.
There are now numerous sites that recruiters can use to do background checks.
We must know how to effectively market ourselves online and “story-tell” to our
audience when applying for a job.

The careful crafting of a good online profile can and will help us career-wise.
Websites like LinkedIn can be used to effectively promote.
Time spent developing a good professional profile will help us with our job applications.

Some tips from the “For Dummies” brand on how to develop a professional profile on LinkedIn.
-Establish your expertise
-Captivate your audience
-Write outside the box
-Rightsize, not supersize
-Write robust headlines
-Don’t oversell your versatility
-Don’t overdo self-praise
-Don’t regurgitate your resume
-Don’t be a victim to perilous posting
-Don’t play hide and seek
www.dummies.com

Good use can lead to job opportunities. I used my new LinkedIn profile as an example.
linkedin

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References

Tapscott, D. (2014, October 30). Five ways talent management must change.
Retrieved November 5, 2015,
from https://agenda.weforum.org/2014/10/don-tapscott-talent-management-millennials/

How blogging can help you get a job. (2014, October 28).
Retrieved November 5, 2015,
from http://www.theemployable.com/index.php/2014/10/28/blogging-can-help-get-job/

Job hunting: How to promote yourself online – BBC News – Michael Weiss. (n.d.).
Retrieved November 5, 2015,
from http://www.bbc.com/news/business-25217962

Ronson, J. (2015, February 14). How One Stupid Tweet Blew Up Justine Sacco’s Life.
Retrieved November 5, 2015,
from http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html?_r=1

Social Recruiting Survey. (2014).
Retrieved November 5, 2015,
from https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf

Nyman, N. (2014, March 13). Using social media in your job search – Web Science MOOC.
Retrieved November 5, 2015,
from http://moocs.southampton.ac.uk/websci/2014/03/13/ill-tweet-job-spec-snap-cv/

Carruthers, R. (2012, August 8). LinkedIn 08 August 2012 at 10:11:02.
Retrieved November 5, 2015,
from http://coursecast.soton.ac.uk/Panopto/Pages/Viewer.aspx?id=2caea677-5fec-4c1a-9ad3-70320d724655

Social Media Marketing. (n.d.).
Retrieved November 5, 2015,
from http://marketingforprofessionals.co.nz/wp-content/uploads/2013/09/Untitled-12.png

Dokko, G., Wilk, S., & Rothbard, N. (2008).
Unpacking Prior Experience: How Career History Affects Job Performance. Organization Science, 51-68.
Retrieved November 5, 2015,
from http://pubsonline.informs.org/doi/citedby/10.1287/orsc.1080.0357

Rouen, E. (2011, April 28). Is it better to hire for cultural fit over experience?
Retrieved November 5, 2015,
from http://fortune.com/2011/04/28/is-it-better-to-hire-for-cultural-fit-over-experience/

Pinoy Nurse. (n.d.). Retrieved November 5, 2015.

How to Create Effective and Professional Online Profiles. (n.d.).
Retrieved November 5, 2015,
from http://www.dummies.com/how-to/content/how-to-create-effective-and-professional-online-pr.html