Reflective Summary (How Professional Is Your Online Profile?)


Comment 1 – Easter Lim
Comment 2 – Guo Yixin


In my initial post yesterday, I emphasised on the importance of our social media when it comes to
crafting our professional profile. A few of my peers questioned why I did not go in-depth on
the ways in which an authentic online professional profile can be developed.
Subsequently, discussions with Yixin and Easter coupled with those in my comments section
challenged me to rethink on a few issues that I did not cover or elaborate on yesterday.


Reliability of Authenticity
When it comes to the creation of an authentic profile, there is the chance of having falsehood and
half-truths being mentioned inside their profile. How then can the recruiter verify?
We should always try to be truthful and honest in our profile instead of exaggerating unnecessarily.
If we are truthful, then we will be in a better position to withstand the heat of the workplace and meet the expectations.

Multiple Identities
Relating back to Topic 2, I discussed about the pros and cons on having multiple digital identities.
What happens when we attempt to create a professional profile?
What should we do to our personal identity? Do we destroy it?
Is it a case of “Is it either one or the other?”
What we need to do is make sure there is not too much of a discrepancy between the two.
Make sure that subsequent postings do not put us in a negative light.
Developing a professional profile does not mean we need to kill off other online personas.
Display positivity and truthfulness. There can be co-existence.

Good Branding
How do we brand ourselves?
The way I perceived it, personal branding and social media goes hand-in-hand.
Since employers tend to look at our social media, we need to do a proper cleansing
of it before we are in a position to create a professional profile.
No matter how well-crafted my LinkedIn profile looks,
it will all be for nothing if there are a lot of racy photos on my Instagram.
Creating a good impression on social media is the first step to developing
an authentic professional profile.


Essence of it all
An authentic profile does not just apply to the digitised version of it.
It involves having the right character, mindset and attitude.
Thus I believe the true way to developing an authentic professional profile is by first looking at
ourselves and making sure we are really AUTHENTIC and PROFESSIONAL.

How Professional Is Your Online Profile?

social media
(Credits: Google)


How professional is your online profile?
Modern recruiters are now using social media as a gauge when evaluating potential employees.
It is now an extra tool they can use to measure and recruit for the best employer-employee fit.
(Dokko, G., Wilk, S., & Rothbard, N. 2008)
“During formal processes like interviews, … candidates tend to tailor their answers to what they
think the interviewer wants to hear.” (Rouen, E. 2011)

Social Recruiting Survey
(Credits: Jobvite)
In a survey done in 2014, it reveals that 93% of recruiters will review a candidate’s social profile.
This number may only get higher over time as more organisations begin to see the advantages this method brings.


Creating a professional profile
With the advent of social media and ease of tracking an individual’s digital identity,
job candidates now need to take extra care in crafting their own personal profile.
Good personal branding has become increasingly important and critical as recruiters
now take a more active role in looking beyond the traditional CV and application documents.
Job candidates must now know how to promote and sell themselves on the desired platform. (Weiss, M. n.d.)

Below are a few key areas that the candidate need to take note of while
developing their professional profile.

-No controversial posts
-Create a positive image
-Have a good personal brand
-Promote and sell


Negative Image
A poorly constructed online profile can lead to disastrous results and might even result in termination.
As the society become more tech-savvy, employers can now easily monitor their employee’s
online profile to check for controversial posts that may put the employee or the organisation in a poor light.

(Credits: Hardwarezone – Reference below)

In 2014, a nurse employed in a Singapore hospital was found to have made seditious remarks
and was subsequently terminated and charged in a Singapore Court.


Personal experience at public shaming
On a personal note, I was previously employed as a civil servant.
I once succumbed to the temptation of shaming someone online despite not knowing the person.

(Credits: Edward Ting)

6 hours and 154 shares later, I had a phone-call from the Public Affairs Department of my organisation.
They reprimanded and ordered me to remove the post.
For the next couple of months, I had to attend a few meetings to explain myself.
Needless to say, I had since learnt from this lesson.
What happened was that my image and reputation was affected.


With social media becoming a huge part of our everyday lives,
we must be extra prudent in the content we post online.
There are now numerous sites that recruiters can use to do background checks.
We must know how to effectively market ourselves online and “story-tell” to our
audience when applying for a job.

The careful crafting of a good online profile can and will help us career-wise.
Websites like LinkedIn can be used to effectively promote.
Time spent developing a good professional profile will help us with our job applications.

Some tips from the “For Dummies” brand on how to develop a professional profile on LinkedIn.
-Establish your expertise
-Captivate your audience
-Write outside the box
-Rightsize, not supersize
-Write robust headlines
-Don’t oversell your versatility
-Don’t overdo self-praise
-Don’t regurgitate your resume
-Don’t be a victim to perilous posting
-Don’t play hide and seek

Good use can lead to job opportunities. I used my new LinkedIn profile as an example.






Tapscott, D. (2014, October 30). Five ways talent management must change.
Retrieved November 5, 2015,

How blogging can help you get a job. (2014, October 28).
Retrieved November 5, 2015,

Job hunting: How to promote yourself online – BBC News – Michael Weiss. (n.d.).
Retrieved November 5, 2015,

Ronson, J. (2015, February 14). How One Stupid Tweet Blew Up Justine Sacco’s Life.
Retrieved November 5, 2015,

Social Recruiting Survey. (2014).
Retrieved November 5, 2015,

Nyman, N. (2014, March 13). Using social media in your job search – Web Science MOOC.
Retrieved November 5, 2015,

Carruthers, R. (2012, August 8). LinkedIn 08 August 2012 at 10:11:02.
Retrieved November 5, 2015,

Social Media Marketing. (n.d.).
Retrieved November 5, 2015,

Dokko, G., Wilk, S., & Rothbard, N. (2008).
Unpacking Prior Experience: How Career History Affects Job Performance. Organization Science, 51-68.
Retrieved November 5, 2015,

Rouen, E. (2011, April 28). Is it better to hire for cultural fit over experience?
Retrieved November 5, 2015,

Pinoy Nurse. (n.d.). Retrieved November 5, 2015.

How to Create Effective and Professional Online Profiles. (n.d.).
Retrieved November 5, 2015,